While many of you will blog for your business, others may blog as their business. Here I’m going to share some numbers, to help those interested in blogging as a career. Most importantly – how much do these professional bloggers make?
It varies. It’s sort of like asking how much actors make. Some make a whole lot and some don’t make much at all.
If you understand how bloggers are making money, I think you’ll better understand why it varies so much. When I started I asked the same thing. Back in 2010 I was just starting out myself, and I asked the readers of my business blog to share their incomes.
It certainly wasn’t a scientific study, nor was it a representative cross-section of all bloggers, but many did share their numbers, and I am so grateful.
But that was several years ago and frankly, the information is probably no longer accurate – simply because things in the blogging world change so fast.
At the time, I saw a general trend emerge. Of those who answered, most were making about 1% of their monthly page views. So for example, if a blogger had 40,000 page views per month, they we’re making roughly $400 a month. If they had 400,000 page views, it was about $4000 a month.
I’d say most of the bloggers who answered my question back then made most of their money via display ads. Today, that income stream (display ads), on average, is not as lucrative for bloggers. (You can Google for an up to date list of many more income streams.)
The amount one makes blogging depends on many factors like:
• Your niche
• How well-known you are
• How effective your networking is
• If you are fortunate enough to be recognized and linked to by well-known bloggers
• If you have outstanding content that makes people keep coming back
• If you write about topics for which there are companies willing to pay advertising
• If you have multiple income streams
• Your type and number of income streams
And more. The list goes on and on!
Every blogger’s story is different. (By the way, if after reading you decide you want to start a blog and you don’t have one yet, you can set one up in 15 minutes.)
How much time does an income-producing blog require?
A lot! I’m going to make a broad, blanket statement here just for perspective (there are exceptions to every rule, so please take that into account). I would say, your income is proportional to the amount of time you put in.
In other words, it’s not likely you’ll make a full-time income writing and networking 2-4 hours a day. You could probably make a decent part-time income doing so, but getting to that point would require a good amount of blogging knowledge and experience.
How long will it take before I start making money on my blog?
It’ll be a while. I love what someone said to me once: I always tell people that I worked for 8 months on my blog before receiving a single cheque. You have to make sure you are committed and passionate about what you’re blogging about. Focus first on quality content and bringing in traffic. And if you NEED the money…like NOW? Don’t start a blog. Get a day job! I’d say give yourself at least 6 months before you start pulling in an income. And even then, it’ll most likely be coffee money.
Sometimes it’s helpful to hear about someone’s actual experience. Here are some common questions, and my answers.
How old is your blog?
2 1/2 months.
Blogging tips, time-management tips, how to start a blog, how to make money blogging.
Page views per month?
Google Analytics tells me in the last 30 days I’ve received 13,149 page views. (This number is not normal. I had special circumstances in this period.)
In the same time period (mid-May to mid-June), I’ve made about $500. (Again, not a normal number. It’s usually more.) This does not include income from design/consulting which I would say resulted from my blog but is not directly related to it.
Main income streams?
Affiliate sales (i.e. getting a portion of a sale for referring someone to a product or service).
How long before you made money?
I blogged almost 6 years without trying to make money, but in that time I learned a whole lot so by the time I started making money, it happened within the first month.
Hours blogging (& related activities) per day? At least 4-6.
Turning point or special circumstance?
Special circumstance: I blogged for almost 6 years and I made pennies per month. Making an income wasn’t really my focus – just a culmination of what I’ve learned over the last 6 years and I would absolutely not have the same numbers if I had started as a new blogger. I would guesstimate that a blogger who started blogging 2 months ago would have made $0 and page views would be between 10 and 50 per day.
Turning point: Attending a blogging conference. The networking at the conference was huge for me as was the inspiration to pursue blogging as income and to do so full steam ahead.
What do you say bloggers? Will you jump in here, too? Here’s what to do: If you’re game, copy this list of questions below, paste it into a comment and answer as many as you’d like. All I ask is that you keep it real.
How old is your blog? Niche? Pageviews per month? Monthly income? Main income streams? How long before you made money? Hours blogging (& related activities) per day? Turning point or special circumstance?
I can’t wait to read your responses.